STRATEGY FIRST. TOOLS SECOND.
Marketing Strategy for Accidental Marketers
You built your business based on what you do best. Now you are responsible for your website, content, and marketing - leaving you overwhelmed, confused and unsure what to do next.
TCG Solutions replaces that guesswork with a clear plan that shows you what to do and why it matters, so you can make confident marketing decisions that grow your business.
Download Now →Download your free 3-Question Cheat Sheet and take the first step toward marketing your business with clarity and confidence.
Marketing shouldn't feel this complicated.
Most accidental marketers don't struggle because they lack talent.
They struggle because they're trying to run a business while learning websites, social media, AI, email marketing, content creation, and everything in between.
The result?
- You know you need marketing, but you don't know where to start.
- Every marketing expert tells you something different.
- You're trying different tactics without knowing what's actually working.
- You spend more time figuring out marketing than serving your clients.
You shouldn't have to become a full-time marketing executive just to grow your business.
You need clear direction.
How It Works
We help you get clear on the 3 questions that drive every successful marketing campaign.
1. WHO
Who are you talking to?
2. WHAT
What are you saying?
3. WHY
Why are you saying it?
Having a roadmap is step one—building the engine is step two..
We handle your website, marketing automation, and client acquisition tools so you can focus on serving your customers and running your business.
Websites
Built to convert and represent your brand
CRM & Automation
Systems that nurture and retain
Email Marketing
Messages that build trust and drive action
Funnels & Landing Pages
Clear paths that turn interest into leads and sales
AI & Content
Smarter content creation and automation
Fractional CMO Support
Strategic guidance to keep you moving forward
How We Can Work Together
Everyone starts with Step 1: Get Unstuck. From there, you choose the direction that fits what you need next.
STEP 1
Get Unstuck
90 Minutes to Clarity
Work directly with Austin for 90 minutes to uncover what's holding your business back and gain clarity before your next marketing move. Walk away with clear messaging and a personalized 30-day action plan.
Starting at: $150
See What's Included
- A 90-minute private working session with Austin
- A clear marketing strategy tailored to your business
- Refined messaging using the WHO / WHAT / WHY framework
- A personalized 30-day implementation plan
- Ready-to-use content you can put into action immediately
- A complimentary follow-up session to review your progress and next steps
Based on Your Clarity Session
BUILD IT
Funnels & Lead Generation
Need the actual marketing built? We can create the funnel, landing pages, lead magnets, email follow-up, and automation needed to turn your idea into a working campaign.
LEARN IT
SMART Marketing Group Training
Want to become more capable at doing your own marketing? SMART Marketing gives you DIY courses using AI and practical marketing strategies to create campaigns, content, messaging, and more for your business.
MAINTAIN IT
Marketing Support
Already have your marketing in place but need help keeping things running? Ongoing support can include website updates, email marketing, automation, maintenance, and other marketing needs.
Work With Me Directly
On-Call Marketing System (OCMS)
For businesses that need more than a project or program. OCMS gives you direct access to me for ongoing strategy, direction, decision-making, and marketing oversight.
By application only.
See What's Included
- A customized 90-day marketing roadmap designed around your business goals
- Ongoing collaboration to help you make confident marketing decisions every step of the way
- Strategic guidance that keeps your marketing focused while you focus on running your business
- Hands-on support coordinating projects, vendors, and the marketing systems your business needs
- Direct access to a trusted marketing strategist whenever questions or opportunities come up
- Best for established business owners who want an experienced marketing partner without hiring a full-time marketing director
Real Results. Real Businesses.
CASE STUDY
From Invisible to In-Demand
The Challenge
Tynia was already the #1-ranked dog trainer in her area on Google, but her website wasn't converting that visibility into as many inquiries as it could.
The Strategy
We clarified her messaging, redesigned the website around her ideal client, strengthened the calls to action, and showcased her credibility as an award-winning trainer.
The Result
After launching the new website, she began receiving at least one new phone call every week from people who specifically said they found her website.
Every successful marketing strategy begins with the same three questions, yet most accidental marketers don't even know these questions exist.
This simple exercise is the first step I use with every client because it creates the clarity needed before investing time, money, or energy into marketing.
Take the 3-Question Clarity Check →It's free. It's focused. It's the first step.
Frequently Asked Questions
Everything you need to know about our brand, strategy, systems, and how we help your business grow.
Am I an Accidental Marketer?
If you're an expert at your craft but suddenly found yourself responsible for your website, social media, content, AI, and marketing, you're an accidental marketer. Most business owners never planned to become marketers—they became marketers because they started a business.
What services does TCG Solutions provide?
TCG Solutions provides end-to-end brand strategy and growth technology. Our core services include business strategy, websites, AI integration, marketing automation, customer education, workshops, ongoing consulting and Fractional CMO strategic guidance.
Who does TCG Solutions work with?
We work with service-based business owners who are great at what they do but never expected to be working on websites, social media content, learning AI, or other marketing tools and feel overwhelmed and confused.
How does TCG Solutions help businesses grow revenue?
We bridge the gap between content strategy, marketing and technology. Together we identify opportunities to improve lead generation, customer conversion, and operational efficiency. Then we build the systems that support those improvements. Once we establish your core messaging (WHO, WHAT, WHY), we help you transition from one-off sales to recurring, predictable client relationships.
What is the 3-Question Clarity Check?
The 3-Question Clarity Check is a free, 3-minute strategic exercise that helps accidental marketers gain clarity before wasting time or money in marketing. It identifies where to focus first, so you can move forward with confidence instead of guesswork.
Why work with TCG Solutions?
Clients work with TCG Solutions because we believe great marketing starts with a clear strategy. With more than 20 years of experience in technology, education, and digital marketing, we help business owners understand what to do next—and then partner with them to bring that strategy to life.